This was a classic example of how Mesago works at its best. The story was sales and marketing figures, but the brief was to inspire and excite. We extracted the core essence of the brief – a tough competitive spirit – and framed the content around a symbolic and powerful story of a boxer down on his luck but determined to win. While the final film was overlaid with key statistics and strategy graphics that are too sensitive to show in public, the gritty narrative and stunning camerawork can still be enjoyed in our director's cut.
Watch the director's cut below.